Campaign India Team
Jul 13, 2016

Finolex goes over the top, shows fans delivering escape velocity

Watch the film conceptualised by Boing here

Finolex rolled out a film last month for its range of fans, conceptualised by Boing. 
The comic film shows how Finolex Fans helped avoid a 'national disaster'. It opens with an astronaut in space getting set to eat parathas. He is disappointed to see that the pickle jar is empty. He murmurs to himself, 'Achaar Khatam'. As he's all plugged up, this message gets transmitted and is picked up. This is portrayed as an emergency and gets picked up by media. Politicians discuss this, and so do celebrities. After an exaggerated response to the same through media, the astronaut's mother and domestic help Ramu kaka device a solution. The next shot shows Ramu Kaka outside the space shuttle with a pickle jar in hand. The astronaut is delighted to see this. It's then revealed as to how he got there. The mother had set up Finolex Fans that blew Ramu Kaka up to space. The film ends with the astronaut asking Ramu kaka to sing him a lullaby too.
Client: Finolex Fans
Advertising agency: Boing
Business head: Monish Ghatalia
Creative team: Adhiraaj, Sunila Karir and Anand Karir 
Lyrics: Anand Karir
Production House: White Script
Director (film): Anand Karir
Producer: Amol Vaingankar and Inder Kochar
1st AD: Charit Desai 
2nd AD: Shobha Mahopatra
DOP: Nagraj Rathinam
Asst DOP: Mohd. Jani
Line Producers: Radhesh Nair and Vishwanath Bandiwadekar
Production asst: Prashant Bhoir 
Production asst for White Script: Adi Gavand and Abhishek Vedyan
Art Directors: Pankaj Pol and Snighda Karmahe
Costume stylists: Kirti Kolwankar and Maria Tharakan 
Asst stylist : Prashant Sawant 
Stunts: Babu Tyagi and team
Makeup: Nilesh Kamble
Casting: Salim
Post house: Famous house of animation
Offline editor: Vaibhav Parab (Famous)
Colourist: Swapnil Patole
Music: Rohan Utpat and Vinayak Salvi 
Percussions: Nilesh Parab
Singer: Nandesh Umap
Sound engineer: Vipal Patel (Pulzz Studio)
Post producer: Dnyaneshwar Jagtap
Post asst: Adi Gavand and Sunil Wagh
Accountant: Sandeep Dake
Office boy: Santosh Jadhav


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