Eveready Industries India has rolled out a campaign ‘iss light se sabkuch bright’ (with this light everything is bright) to highlight the offerings of its digiLED collection.
Conceptualised by Rediffusion, the film opens with a young couple all dressed up for an outing. The woman requests her partner to avoid posting their photograph on social media. What happens next leaves them awe-struck; a string of visitors across various age groups walk in uninvited for that flawless photo with the perfect lighting.
Mohit Sharma, senior vice president and business unit head - lighting and electricals, said, “As a brand that is rooted in Innovation, Eveready has been a consistent player across business units. The lighting segment too is no exception. We are constantly endeavouring to deliver products that are game changers in the market and our digiLED range is pegged to raise the bar. This product is performance oriented and known to brighten up homes. The new TVC will enable us to further our growth and awareness in this category. We are certain that our new campaign will strengthen our leadership position while attracting new consumers for our brand.”
Prashant Shukla, senior manager - marketing and communications, lighting and electricals, said, “As a brand, Eveready Lighting has earned consumer trust given its superior quality and performance. Our new TVC, ‘Is Light Se Sabkuch Bright’ integrates relevance, quality and innovation. The campaign is reflective of what our products are – bright and luminous. Its modern appeal and interesting take on the need for good light in a hyperactive social media age will surely strike the right chord and build recall. The TVC will appeal to all generations, especially to the GenZers and millennials. We are confident of strengthening the brand’s position in the market as well as our relationship with our TG through the campaign.”
