Maruti Suzuki has unveiled an ad film for its sedan Dzire, conceptualised by Dentsu Impact. A two-and-a-half-minute version (above) is running on digital, whereas a shorter 30-second edit is on air.
The film shows two couples heading out. They get into a Dzire, with one couple in the front and one at the back. The men are colleagues, it is revealed. With her partner busy on the phone, the lady in the back seat asks the other couple about how they met. The were colleagues in B-school, but she dropped out to pursue music, says the man at the wheel. When he asks what they would like for dinner, the lady at the back tries to get her partner's attention without luck. The couple in front sense the awkwardness and the lady says, "I know where we can go." They head towards a party where they meet friends. They take the other couple with them there too, and introduce them to their friends.
With her partner still on the phone, the lady from the back seat joins the revelers in song and dance. Noticing this, her partner hangs up, puts his phone inside his jacket and heads in to join in. The other couple, who are dancing together, give each other a smile. The film ends with the four of them leaving together in the wee hours of the next day, as the message 'Welcome to a lovelier world' is unveiled with a shot of the car.
The longer film was published on YouTube on 28 October 2016.
WATConsult (two), 22Feet Tribal WW, Auburn Digital Solutions, BC Webwise, Born Group, Dora Digs, FCB Interface, Fulcro, Happy Making Films, Kotak Mahindra Bank, Hashtag Orange, Schbang, SoCheers, Tally, Team Pumpkin, Thinkstr, Whirlwind and Zenith also win Gold