Dulux Paints gets Farhan Akhtar to highlight the transformative power of colours

Dulux Paints has launched a new TV campaign featuring Farhan Akhtar to promote its latest offering ‘Velvet Touch Pearl Glo’. The TVC created by McCann Worldgroup India went on air on 8 November.

The TVC has Farhan Akhtar speaking about the power of colours and the important role it plays in an individual’s life. The underlying thought is that colours are associated with certain attributes and therefore certain people. In the TVC, for each colour that he mentions, there is an individual’s story shown.

For the colour red, there is a passionate musician; for green, there is a creative architect; and finally for pink, there is a father who is show interacting with his daughter. In the end Akhthar says, “Dulux paints ki chamak baar baar poochti hai chamak rahein ho naa tum? Dulux Velevet Touch Pearl Glo - chamak jo appko chamkaye.”

Pushkar Jain, category manager interiors, brand and digital, Dulux, Akzo Nobel India, said, “The campaign aims to build a distinct positioning for Dulux Velvet Touch Pearl Glo in the premium, super luxury paints category – as a product that catalyses success in life through the transformative power of colour.”

“Just as oysters transform irritants into precious pearls, so also success transforms individuals into those who express themselves creatively at all times, renewing themselves and those whose lives they touch. Hence, the name, Dulux Velvet Touch Pearl Glo and the choice of Farhan Akhtar as the man with the velvet touch,” he added.

Prasoon Joshi, executive chairman, CEO & chief creative officer, McCann Worldgroup India, says, “The creative challenge for us was to interpret the global Dulux positioning of ‘Renewal’ in the Indian cultural environment, for which we created the communication which manifests how the glow of Velvet Touch on a person’s walls inspires the person to keep striving, thus making the brand a catalyst for renewal in the person’s life. Farhan Akhtar epitomizes renewal where his own journey is one of constantly reinventing himself and therefore he proved to be an ideal ambassador for the brand as well as the philosophy.”

The campaign will feature across print and television. The TVC will be dubbed in English, Tamil, Bengali and Malayalam.