Dream11 has rolled a campaign that showcases the love India has for cricket.
Conceptualised by Tilt Brand Solutions, one film shows a girl sneakily get her father's car keys. She does this so that she could move the car and play a game of cricket in her building compound.
The second film shows a boy climb up a street lamp and move it in a way that there's enough light for a game of cricket.
Both the films sign off with brand ambassador MS Dhoni saying that Dream11 salutes those who give cricket their heart and life.
Harsh Jain, CEO and co-founder, Dream11, said, “We’re thrilled to launch our unique advertising campaign that salutes the effort a true cricket fan makes to play a game of cricket. As sports fans, we’ve all been through some innocuous problems to play a game of cricket, and there’s always a hero who ensures that the game goes on. Our campaign celebrates these heroes and I’m sure it will strike a chord amongst all cricket fans. We believe this campaign will play a pivotal role in engaging our current users and help us in welcoming onboard more."
Vikrant Mudaliar, CMO, Dream11, said, “This IPL season, our campaign takes an innovative route for the brand's storytelling, by paying an ode to the most loved sport in India and its passionate fans. The campaign attempts to further establish Dream11 as the platform where every fan can connect with their favourite sport. Dream11 celebrates this passion and emotional connection of fans with cricket through - “Ye Game hai Mahaan”. We are confident that the brand campaign will resonate with cricket fans and our users across the country, stirring memories of their experiences with the sport.”
Shriram Iyer, chief creative and content officer, Tilt Brand Solutions, added, “Cricket in India is so popular not just because of the game and its players, but arguably more so, because of the fans who are obsessed with it. The films showcase acts of dedication and heroism of fans for the cause and sake of cricket. These films truly are, made about cricket fans for cricket fans.”
The two films are part of a campaign which consists of six films in six different languages.