Cricket Australia has launched a TVC for the upcoming Test series between India and Australia. The campaign created by George Patterson Y&R (GPY&R) was shot on location in New Delhi over four days by Melbourne production company, The Directors Group, for which Indian based production house, Mind Films International was the local facilitator. The film is currently on-air in Australia.
The TVC shows Indian fans preparing for celebrations as the nation expects to win their first ever Test series in Australia. The film ends with Australia's captain and the rest of the team with crossed arms saying, “not on our watch”.
Commenting on the TVC, Ben Coulson, executive creative director, GPY&R Melbourne said, “This season’s Vodafone Test series is going to be an absolute cracker, India have a champion team and we have some great new stars ready to rain on their parade. The Indian fans are pumped up about their chance to win on Australian soil. We thought showing the billion strong Indian army in full preparation, would fire up Aussie fans to get to the matches and help our team over the line.”
The first Test of the four match series starts on Boxing Day.
Client: Cricket Australia
General manager cricket marketing services: Mike McKenna
Marketing manager: Julian Dunne
Brand manager: Anna Muecke, Panayiota Samartzis
Agency: GPY&R Melbourne
Executive creative director: Ben Coulson
Senior writer: Alex Wadelton
Senior art director: Ant Simmons
Group account director: Mat Cummings
Account director: Nick Robinson
Senior agency producer: Sheridan Bott
Production company: The Directors Group
Executive producer: Craig Griffin
Director/DOP: Germain McMicking
Camera assistant: Alex Carty
Production manager: Alex Roberts
Local facilitator (India): Mind Films International
Editor: Chris Doherty
Assistant editor: Bill Irving
Sound design: Stevo Williams, Flagstaff Studios