Advertising Marketing The Work
Campaign India Team
Jul 21, 2021

Commuters ride on Rapido's comfortable, stress-free promise

Watch the films conceptualised by Rapido’s in-house team here

Watch the films conceptualised by Rapido’s in-house team here

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Rapido launches ‘Bus 5 Minute Me’ campaign with Khullar G
Advertising
Nov 28, 2025
Campaign India Team

Rapido launches ‘Bus 5 Minute Me’ campaign with ...

DS Group and WPP Media launch playbook for digital marketing in India
Marketing
Aug 25, 2025
Campaign India Team

DS Group and WPP Media launch playbook for digital ...

Good Morning Films wins big at CIFCA 2025
Awards
Jul 08, 2025
Campaign India Team

Good Morning Films wins big at CIFCA 2025

Pawandip Singh moves to Rapido as VP - marketing
Marketing
Nov 15, 2022
Campaign India Team

Pawandip Singh moves to Rapido as VP - marketing

Just Published

Azorte’s bid to be Gen Z’s ‘safe space’
Advertising
56 minutes ago
Vinita Bhatia

Azorte’s bid to be Gen Z’s ‘safe space’

Reframing mediocrity as transition, the Reliance Retail fashion brand’s caregiver-led campaigns used reassurance over aspiration to drive footfalls, relevance and measurable retail outcomes.

When shoppers go all-in on AI
Advertising
1 hour ago
Campaign India Team

When shoppers go all-in on AI

According to a BCG report, 64% of Indians turn to the conversational technology for purchase decisions.

2026: Less noise, more nerve. (One can hope.)
Advertising
2 hours ago
Nisha Singhania

2026: Less noise, more nerve. (One can hope.)

The Infectious Advertising CEO pins down the trends shaping creative success in 2026 and the strategies falling out of favour.

Forevermark tests retail playbook in India’s diamond battleground
Marketing
23 hours ago
Vinita Bhatia

Forevermark tests retail playbook in India’s ...

Its ‘My Guiding Light’ campaign centres personal agency in diamond buying, positioning value-led choice amid rising competition from lab-grown diamonds.