India’s bike taxi platform Rapido, has rolled out a digital marketing campaign titled #NoStressSawari (stress-free ride) to highlight the struggles that commuters face while traveling to work using public transport. Conceptualised by Rapido's in-house team, the 20-second films showcase the many adjustments one has to make while traveling, which could be avoided just by using the Rapido Bike Taxi service.
The three films show how the protagonists prepare for their daily commute struggle and travel in discomfort, in a train, metro or the bus. It tells people how the ease of convenient travel is only a bike ride away.
Amit Verma, head of marketing, Rapido, said, “The idea of adjusting for everything has become an Indian norm. Everyday commuters go through harrowing experiences from waiting in line for hours for the next auto or bus to traveling in unhygienic conditions in the local trains. With #NoStressSawari, we want to make commuters aware of the many benefits of availing a bike taxi like convenience, safety, affordability, and navigating quickly through traffic. Our campaign urges people to choose their daily commute smartly, where the seat is theirs alone. We aim to provide safe and affordable transport to people who don’t want to struggle daily to commute and avoid crowded modes of transportation.”