Coca-Cola has rolled out its Diwali campaign. Titled, ‘Iss Diwali, Har Dil Bola Tere Naam Ki Coca-Cola’, it urges people to make Diwali special for someone.
Featuring Anupriya Goenka and Ayushmann Khurrana, the film opens with the latter leaving his house while talking to his mother on phone. He tells her about how he misses the 'Delhi feeling' of Diwali. His neighbour Goenka hears that. Upon his return in the evening, Khurana sees his entrance decorated with diyas and rangoli thanks to Goenka and her family. Surprised by this, Khurrana says he doesn't know how to thank the family. Goenka spots a bottle of Coca-Cola and points towards it. The film ends with the family and Khurrana enjoying a meal accompanied by Coca-Cola.
Shrenik Dasani, VP - sparkling category, Coca-Cola India, said, “Diwali is a special time of the year which we seek to celebrate at home, with those we love and consider ‘our own’ people. Sometimes though, we find ourselves away from home and while we celebrate, we are always thinking about that feeling of being among ‘our own’ people – our family, friends and those who share our cultural background. With this in mind, Coca-Cola’s Diwali campaign brings to audiences a message of sharing and celebrating moments of joyful human connection. It gives a festive call to take that small step and make someone’s Diwali more special, so that they are among ‘their own’ people no matter where they happen to be!”
Prasoon Joshi, chairman Asia Pacific, CEO and CCO India, McCann Worldgroup, said, “India is a beautifully diverse country and specially when it comes to festivals, we have a lot to celebrate and share. This campaign is trying to suggest that let’s know each other’s festivals better and celebrate them together for a more united and connected world.”
Creative agency: McCann Worldgroup
Creative team: McCann Delhi Creative Team
Production house: Curious Films
Director: Vivek Kakkad
DOP: Piotrek Sobicinski
Post Production House: Prime focus/Tonic the sound factory/Studio Spájz (Budapest)
Music: Abhishek Arora