Campaign India Team
Sep 14, 2022

Cipla highlights the earth’s future, through the lens of the future

Watch the film conceptualised by the brand’s in-house team here

Cipla has launched a campaign titled ‘Listen to the Future’, to highlight the company's ESG (Environmental, Social, and Governance) goals for 2030. Conceptualised by the brand’s in-house team, the film features children of different ethnicities who speak about what they think about the environment.
The film showcases children, who were asked a series of questions, including the actions that needed to be taken towards the conservation of the planet. Through a candid Q&A session, they shared their thoughts on the actions that are disrupting the environment and the measures they would take to safeguard the planet. 
Client: Cipla 
Production house: Squirkle Productions 
Creative director: Adi Pocha 
Campaign India