Campaign India Team
Jul 21, 2020

Cars24 gets the car seller MS Dhoni to meet buyer MS Dhoni

Watch the film conceptualised by Lowe Lintas

Cars24 has released a campaign featuring brand ambassador Mahendra Singh Dhoni.
 
The film conceptualised by Lowe Lintas shows Dhoni playing multiple characters - that of a car seller as well potential buyers. 
 
Nida Naushad, brand head, Cars24, said, “We are super excited since this is our second campaign with MS Dhoni and after the success of Dhoni review system we have even higher hopes for the new one. This campaign highlights that customers no longer have to go through the hassles of looking for the right buyer for their car and also focuses on benefits of selling directly to the end customer; hence it gives our customers the best of both worlds.”
 
Janmenjoy Mohanty, regional creative officer, Lowe Lintas, said, “In our first initiative for Cars24, we spotted a unique problem - that sellers often don’t realise buyers are right around where they are, closer to them than they think. And we got Dhoni to play on the front foot, showing second-hand car sellers that Cars24 was indeed the best place to meet those buyers, directly.”
 
CREDITS:
 
Client: Gajendra Jangid, Nida Naushad, Aditi Tiwari
Creative: Joy Mohanty, Manzoor Alam, Aarti Srinivasan, Vaibhav Pandey, Snigdha Malhotra
Account management: Tanul Bhartiya, Raghvendra Singh
Planning: Anurag Prasad, Punit Singh
Production house: Handloom Pictures Director: Ram Subramanian
Source:
Campaign India

Related Articles

Just Published

23 hours ago

Moves and wins: Week of 8 September

Our weekly roundup of the latest appointments and account wins from Publicis, iCubesWire Films, GalaxEye, Divo Music, Metamorph Communications and many more.

23 hours ago

Madison Media folds HiveMinds fully into its playbook

The agency bets on integrating brand and performance marketing, but must navigate pricing pressure, talent scarcity and commoditisation risks.

23 hours ago

Nike flips the script: From action to intention

The brand’s latest campaign questions perfection, urging Gen Z athletes to embrace showing up over winning, in a timely cultural pivot.

23 hours ago

Agencies risk running faster in the wrong direction

From BlackBerry to Kodak, efficiency without direction has toppled giants. For agencies, survival now depends on velocity, not speed.