Cars24 has released a campaign featuring brand ambassador Mahendra Singh Dhoni.
The film conceptualised by Lowe Lintas shows Dhoni playing multiple characters - that of a car seller as well potential buyers.
Nida Naushad, brand head, Cars24, said, “We are super excited since this is our second campaign with MS Dhoni and after the success of Dhoni review system we have even higher hopes for the new one. This campaign highlights that customers no longer have to go through the hassles of looking for the right buyer for their car and also focuses on benefits of selling directly to the end customer; hence it gives our customers the best of both worlds.”
Janmenjoy Mohanty, regional creative officer, Lowe Lintas, said, “In our first initiative for Cars24, we spotted a unique problem - that sellers often don’t realise buyers are right around where they are, closer to them than they think. And we got Dhoni to play on the front foot, showing second-hand car sellers that Cars24 was indeed the best place to meet those buyers, directly.”
Client: Gajendra Jangid, Nida Naushad, Aditi Tiwari
Creative: Joy Mohanty, Manzoor Alam, Aarti Srinivasan, Vaibhav Pandey, Snigdha Malhotra
Account management: Tanul Bhartiya, Raghvendra Singh
Planning: Anurag Prasad, Punit Singh
Production house: Handloom Pictures Director: Ram Subramanian