Campaign India Team
Jan 28, 2013

Bournvita Li’l Champs’ says it’s the choice of intelligent mothers

Watch the ad film created by Ogilvy & Mather

Cadbury India has launched a TV commercial featuring actress Kajol for Bournvita Li’l Champs. The TVC created by Ogilvy & Mather communicates that Bournvita Li’l Champs provides children with nutrition essential for the development of young minds.

The TVC revolves around a mother portrayed by Kajol and her struggle to keep up with her child’s infinite stream of questions. The film opens with Kajol ironing clothes while reading a book. In the next shot, she is seated in a library looking up for information on stars. Similarly, she surfs the internet to learn more about the moon and its various shapes and the quantity of stars and so on.

Finally, she sits next to her son ready to respond to his question, but he has another - on why there are only 28 days in February. Stumped, she asks him if she can reply the next day.
The TVC ends with Kajol saying that intelligent mothers choose Bournvita Li’l Champs for their kids in the age group of 2 to 5 years. She says, “Thodi mehnat to aapko bhi karni paregi.”

On the TVC, Narayan Sundararaman, director, beverages, candy and gum, consumer insights and strategy, Cadbury India, said, “We are excited to be associated with Kajol and have her endorse Bournvita Li’l Champs. Our focus remains in addressing a mother’s concern to get the right balance of nutrition for the physical and mental well-being of her child. We have helped millions of mothers by providing the essential nutrients for their 2 to 5 year-old children that might otherwise be lacking in their daily diet.  As a mother of two children, Kajol is a representation of this focus and we look forward to our relationship with her.”

Abhijit Avasthi, national creative director, Ogilvy & Mather, added, “Post millennium, parenting has undergone a paradigm shift. Mothers, in particular, are taking an eager interest in educating themselves on what’s best for their children. This is also why they’re better read and hence, better prepared for anything their child throws their way.”

Credits:

Client: Cadbury India (Bournvita Li’l Champs)

Creative agency:  Ogilvy & Mather Advertising

Creative: Abhijit Avasthi, Rajiv Rao, Zenobia Pithawala, Ryan Mendonca and Vishal Bagade

Client servicing: Hitesh Patel, Mandar Gore, Atul Rao and Insiyah Rangwala

Planning: Kawal Shoor, Khushnuma Daruwala and Veruschka Menon

Films: Porus Khareghat and Shagun Shah

Production House: Soda Films

Director: Rajesh Krishnan

Producer: Ameya Dahibhavkar

Source:
Campaign India