Bankbazaar has rolled out a campaign running on Facebook and Instagram that has been conceptualised by BlueBot Digital.
The campaign consists of a film that showcases how as one grows older, dreams get smaller. It shows a 6-year old girl and a 30-year old man's idea of a dream house. While the young girl has a fancy one in mind with a swimming pool among other amenities, the man's house is more basic.
According to Prince Thomas, head - brand marketing, BankBazaar, the brand aims to keep those dreams in mind and be a consumer's 'financial confidant'.
He said," Buying a dream home or car in India symbolises financial independence and coming of age. Bankbazaar wants to partner with our customers in making their dreams come true. We make it a priority to help you save, plan, compare all your options, balance your financial life and finance your biggest dreams whether its your dream home, car or even a dream holiday."
Thomas added, "We have observed that when we're young our dreams are big and wild. But sadly as we get older we lose that sense of freedom and we tell ourselves to think small. So we decided to test that theory with this film. Our objective was to highlight this to our audience and show them that your dreams don’t need to get smaller as you get older. BankBazaar wants to encourage our audience and customers to dream big, because we're here to help you make those big dreams a reality. #NewYearNewYou."
The film broke on social media on 23 January 2018.
Creative agency: BlueBot Digital
Cinematography: Krishna Prasad Raveendran
Direction and creative team: Carl Savio, Danny Jose, Dipesh Daniel
Production: Sruthi Ramaswamy
Brand manager: Aliya Mathew