Coca-Cola India has released its summer campaign for Sprite.
Conceptualised by Ogilvy, the campaign spreads its message of Sprite being a refresher. Featuring Ayushmann Khurrana and Taapsee Pannu, the film shows the former trick the latter by confusing her and ending up with her bottle of Sprite.
Shrenik Dasani, VP - sparkling category, Coca-Cola India and South West Asia, said, "With the launch of the new campaign ‘Garmi mein Doubt Hatao, Sprite Uthao’, we are excited to bring consumers our take on how to navigate a world filled with judgements and stereotype. The world is a tough place for today’s youth with people having different points of view on how they should act and behave. The campaign humorously reminds us that while life tries to confuse you, it is important to focus only on what really matters to you”
Amarinder Bhutalia, managing partner, Ogilvy, said, “For the youth today, the world is more confusing with far more opinions than ever before. With this campaign, our attempt is to remind them that everyday dilemmas shouldn't distract them from keeping their eye on the ball. And this summer, they should focus on beating the heat with Sprite, the ultimate refresher.
The campaign also consists of regional films featuring Kavya Thapar and Anumolu Sushanth (Telugu) and Anirudh Ravichander and Priya Anand (Tamil).