Campaign India Team
Jul 10, 2019

Apple adapts Bob Marley's 'I don't like cricket' for 'our game' in India

Watch the film conceptualised by TBWA|Media Arts Lab here

Apple has extended its 'shot on iPhone' campaign to India with a film capturing the country enjoying cricket. 
 
Conceptualised by TBWA|Media Art Labs, the film aims to show the country’s collective passion for cricket. It captures people playing in lanes to beachsides to the hills. All of this has been captured on an iPhone XS. 
 
 
CREDITS:
 
Client: Apple
Agency: TBWA|Media Arts Lab
Executive creative director: Scott McClelland
Creative directors: Mike De Trullio and Dave Estrada
Senior vice president: Vishwajeet Rana
Account director: Abhinav Deodhar
Managing director: Nirmalo Wilkes
Int. business director: Kavita Kapadia
Account supervisor: Emily Gale
Executive producer: Cristiana Ladki
Producer: Joe Maggiore
 
Production: GLP
Director/Director of photgraphy: Gary Land
Directors of photography: Rohit Vohra, Ryan Young, Luke McCoubrey
Producers: Greg Smith, Julia Reagan, Nathan Avila
 
Source:
Campaign India

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