Apple adapts Bob Marley's 'I don't like cricket' for 'our game' in India

Apple has extended its 'shot on iPhone' campaign to India with a film capturing the country enjoying cricket. 

 

Conceptualised by TBWA|Media Art Labs, the film aims to show the country’s collective passion for cricket. It captures people playing in lanes to beachsides to the hills. All of this has been captured on an iPhone XS. 

 

 

CREDITS:

 

Client: Apple

Agency: TBWA|Media Arts Lab

Executive creative director: Scott McClelland

Creative directors: Mike De Trullio and Dave Estrada

Senior vice president: Vishwajeet Rana

Account director: Abhinav Deodhar

Managing director: Nirmalo Wilkes

Int. business director: Kavita Kapadia

Account supervisor: Emily Gale

Executive producer: Cristiana Ladki

Producer: Joe Maggiore

 

Production: GLP

Director/Director of photgraphy: Gary Land

Directors of photography: Rohit Vohra, Ryan Young, Luke McCoubrey

Producers: Greg Smith, Julia Reagan, Nathan Avila