Amitabh Bachchan holds his ground with Welspun Flooring

Welspun Flooring has launched a digital campaign titled 'Floor Makeover In A Day', to embark on the brand's unique proposition of 'less than a day'. Conceptualised by Leo Burnett, the film highlights how Welspun’s Wel-Lock technology and Click-N-Lock tiles allow people to revamp the look and feel of their homes with minimum hassle.

 

The film features actor Amitabh Bachchan, who asks viewers to imagine a scenario where the floor beneath their feet changes in a jiffy while they just sit in one place. It aims to bust the common myth that redoing one's flooring is a cumbersome and time-consuming exercise, which often requires temporary dislocation. 

 

Manjari Upadhye, CEO – domestic business, Welspun Flooring, said, "At Welspun, our focus has always been on developing innovative products that add value to the customers' lives by addressing challenges and archaic methods that have been left unresolved. The latest digital film highlights the unique proposition of Click-N-Lock floor tiles that use our proprietary Wel-Lock technology to minimize the hassle and inconvenience of floor retiling. We are confident that the film will help us reach out to the aspirational Indians across the country, and help us strengthen and expand the presence of the Welspun brand." 

 

The campaign will run across Facebook and Youtube.