Frooti has rolled out a campaign featuring actors Alia Bhatt and Ram Charan to highlight its product offerings.
Conceptualised by &Walsh, the first film showcases Charan and Bhatt debating on whether Frooti must be sipped or gulped. It then goes on to depict a world of miniature characters chanting ‘sip it’ and ‘gulp it’. As both Charan and Bhatt continue to debate, supported by their tiny friends, they finally realise it is fine to either sip it or gulp it.
The second film showcases Bhatt and Charan in a dilemma about whether to share their Frooti with miniature world friends or not.
The third film depicts Bhatt and Charan having a party with Frooti. Charan summons a 1.8-litre pack. The drink is brought through an air balloon and mini friends to get the party started.
Nadia Chauhan, joint managing director and chief marketing officer, Parle Agro, said, “Frooti is not just a drink in India, it is an emotion. It is part of an unending list of ways, reasons and occasions to drink the beloved mango drink. We are celebrating this love of consumers for Frooti with a massive summer campaign that showcases our various formats which enable people to have #FrootiYourWay. We are taking the message to each home across the country to let each consumer know there is no restriction when it comes to drinking their favourite mango drink.”