Agoda has rolled out a campaign featuring actor Rashmika Mandanna to highlight the dilemmas faced by travel enthusiasts to select their holiday destination.
Conceptualised by McCann Worldgroup, the film opens with Mandanna in a home surrounded by her family, trying to book a vacation that satisfies everyone’s needs. In a Bollywood production style, her family is seen debating over different aspects of the vacation and their personal preferences from affordability to activities and spacious rooms to free breakfast, among others. The film ends with Mandanna using the Agoda app to find solutions to her family's woes and helps them book a holiday destination.
Matteo Frigerio, senior vice president, marketing, Agoda, said, “India is a dynamic market and one where we have seen real growth for our accommodation and flight products. We want to connect more with Indian travellers and partners alike and hope this collaboration with Rashmika will reflect the fun side of our brand, endearing us to Indian customers in a memorable and relatable way. The ad strikes a chord because it weaves in real-life dilemmas faced by many people booking a family getaway while working with Rashmika giving Agoda that added authenticity and profile to reach new audiences in India.”
Agency: McCann Worldgroup
Production house: Craft
Director: Shekhar Kamble
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Watch the film here