Arati Rao Radhika Joshi
Nov 02, 2011

AdAsia 2011: In conversation with Bruce Haines

A quick catch up with Bruce Haines, global chief strategy officer, Cheil Worldwide at AdAsia 2011

wide player in 16:9 format. Used on article page for Campaign.

Post our meeting with Bruce Haines, Cheil Worldwide's global chief strategy officer, in Cannes in June 2011, we asked him if there was any update, particularly regarding to the geographic move from the Samsung office. He replied,  "We're now out of the Samsung building in mostly all of our major markets. We aren't out in India as yet, because Samsung has just grown exponentially in this market. We're running as fast as we can to keep up with the growth of Samsung. But I would imagine that we will take that step [of moving out] by 2012."

We also asked Haines about BMB India (Cheil has a 49 percent stake in the agency globally) and how it's doing here. He said that Cheil and BMB in India would be both collaborative and competitive. 

Source:
Campaign India

Related Articles

Just Published

7 hours ago

Brands hitch a ride on Rath Yatra's AI bandwagon

From AI films to menthol caps, brands are tapping into Rath Yatra’s massive footfall to mix tradition with tech-fuelled storytelling.

8 hours ago

Scroll-stopping or scroll-past? The 2.5-second ad ...

As Gen Z rewires the attention economy, brands are trading static ads for AR, creators and bite-sized storytelling to stay in the frame.

8 hours ago

CloudTV enters India’s CTV ad market with Magnite ...

With 12 million screens and Magnite in tow, CloudTV enters the ad arena, eyeing India’s shifting viewer habits and digital ad pie.