Arati Rao Radhika Joshi
Nov 02, 2011

AdAsia 2011: In conversation with Bruce Haines

A quick catch up with Bruce Haines, global chief strategy officer, Cheil Worldwide at AdAsia 2011

wide player in 16:9 format. Used on article page for Campaign.

Post our meeting with Bruce Haines, Cheil Worldwide's global chief strategy officer, in Cannes in June 2011, we asked him if there was any update, particularly regarding to the geographic move from the Samsung office. He replied,  "We're now out of the Samsung building in mostly all of our major markets. We aren't out in India as yet, because Samsung has just grown exponentially in this market. We're running as fast as we can to keep up with the growth of Samsung. But I would imagine that we will take that step [of moving out] by 2012."

We also asked Haines about BMB India (Cheil has a 49 percent stake in the agency globally) and how it's doing here. He said that Cheil and BMB in India would be both collaborative and competitive. 

Source:
Campaign India

Related Articles

Just Published

2 days ago

Gozoop Group elevates Amyn Ghadiali to India ...

He will spearhead the agency's initiatives across its digital vertical, GZ Creative Digital, overseeing revenue management and campaigns in addition to driving integrated business operations.

2 days ago

Paris 2024: Pressure is on brands to produce in big ...

From fashion to athletics, the Paris Summer Games promise it all. But what often delivers for brands every four years are the unscripted moments.

2 days ago

The Sleep Company earmarks nearly INR 80-85 crore ...

Eyeballing INR 1000 crore revenue within three years, the comfort-tech brand has allocated nearly one-third of its expenditure towards brand building.

2 days ago

Criteo collaborates with Microsoft Advertising to ...

This expanded relationship is intended to help address fragmentation in the fast-growing retail media landscape.