Campaign India Team
Jul 20, 2020

Aashirvaad pays a tribute to mothers and their efforts

Watch the film conceptualised by McCann Worldgroup India

Aashirvaad has rolled out a film through which it salutes the efforts of mothers.
 
Conceptualised by McCann Worldgroup India, the film shows how family members have realised the efforts a mother undertakes within the house during the lockdown.  
 
The film was published on YouTube on 17 July. 
 
Source:
Campaign India

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