Campaign India Team
Jul 27, 2015

A compelling reason to #VisitKerala: Miku's story

Watch the film conceptualised by Stark Communications here

wide player in 16:9 format. Used on article page for Campaign.

Kerala Tourism has launched a video doing the rounds of social media promoting the theme #VisitKerala, presenting a compelling reason to do so with the story of young boy Miku.

The campaign has been conceptualised by Stark Communications.

Miku is a typical screenager whose screen use is used as an incentive by parents to feed him and the like. The urban, sedentary lifestyle means that Miku uses a phone, tablet or laptop every minute of the day. When at a doctor's clinic, he tries to zoom into a picture on a magazine using his fingers, his parents come alive to the reality.

A voice over says, 'It's time for a break; it's time for Kerala' as the film cuts to the stunning waters of Kerala. Miku and his parents are playing in the water alongside an elephant, newfound delight writ all over the boy's face.

The social promos end urging viewers to send parents like Miku's the message: #VisitKerala.


Client: Kerala Tourism
Creative agency: Stark Communications
Production house: Nirvana Films
Creative director: Shelton Pinheiro
Director: Vivek George Thomas
Cinematographer: Pradeesh M Varma


Campaign India

Related Articles

Just Published

5 hours ago

India dominates Effies APAC 2024 finalists

No less than 47 of the 121 APAC finalists hail from India, more than Australia and New Zealand, it's next two competitors, combined.

5 hours ago

Beyond rainbow logos: Navigating Pride month in the ...

While some brands genuinely care about, and support, the LGBTQ+ community through the year, others indulge in rainbow-washing during Pride Month just to be trendy.

5 hours ago

Campaign Global Agency of the Year Awards 2023: ...

India's White Rivers Media grabbed the silver in the Independent Digital Agency of the Year category at the inaugural ceremony.

6 hours ago

IAS partners with Pinterest, Reddit to provide ...

The partnerships will give global advertisers an additional layer of third-party transparency as they reach and engage with social media platforms.