Advertising
Campaign India Team
Mar 31, 2014

MMGB: Centraal Beheer's winter

Watch the film conceptualised by DDB&Tribal Amsterdam here

They've used sci-fi, aliens and the like before, so one does expect the unexpected from this insurance brand. Yet, this one was refreshingly cool.

Have a wonderful week ahead.

Campaign India wishes its readers a happy Ugadi and Gudi Padwa.

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Adobe launches ad making tool for small businesses

1 Adobe launches ad making tool for small businesses

Kia's Sonet embarks on a journey of uncharted thrill

2 Kia's Sonet embarks on a journey of uncharted thrill

WPP's 'pretty grim' profit warning: stock market analysts react

3 WPP's 'pretty grim' profit warning: stock market analysts react

WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

4 WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

Green isn’t a colour — it’s a claim you prove

5 Green isn’t a colour — it’s a claim you prove

Moves and Wins: Week of 07 July

6 Moves and Wins: Week of 07 July

No internet, no problem: AI dials up Bharat

7 No internet, no problem: AI dials up Bharat

Googlies on Google: A curiosity-driven game for search

8 Googlies on Google: A curiosity-driven game for search

Eknath Shinde's message to advertising, marketing and media professionals

9 Eknath Shinde's message to advertising, marketing and media professionals

Influence, interrupted: How India’s creator economy grew up

10 Influence, interrupted: How India’s creator economy grew up

Related Articles

Two sides of the bed: Insured versus uninsured
Advertising
3 days ago
Campaign India Team

Two sides of the bed: Insured versus uninsured

Bandhan Life banks on humour to decode insurance confusion
Advertising
Feb 19, 2025
Campaign India Team

Bandhan Life banks on humour to decode insurance ...

ACKO, Munna and Circuit: Insurance, simplified with humour
Advertising
Jan 16, 2025
Campaign India Team

ACKO, Munna and Circuit: Insurance, simplified with ...

Canara HSBC Life Insurance takes a lighter take on serious finances
Advertising
Dec 24, 2024
Campaign India Team

Canara HSBC Life Insurance takes a lighter take on ...

Just Published

KIT Global pushes ‘minimum viable data’ for smarter marketing
Advertising
16 hours ago
Vinita Bhatia

KIT Global pushes ‘minimum viable data’ for smarter ...

CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.

Mark Penn’s challenger playbook: Cockroach DNA, pickleball and a $5 billion bet
Advertising
17 hours ago
Nikita Mishra

Mark Penn’s challenger playbook: Cockroach DNA, ...

At Cannes Lions, the challenger network’s CEO outlines a $5 billion ambition, a $ 20 million-a-quarter AI investment, the closing of the ADK Global acquisition, and why spectacle still works in marketing.

Influencers versus employees: Who builds brand equity better?
Opinion
20 hours ago
Avinash K

Influencers versus employees: Who builds brand ...

AnyMind Group's deputy head of publisher growth for India explains when to use advocacy, when to go for scale – and why smart marketers use both.

41% of adland fears AI will stifle creativity
Advertising
20 hours ago
Campaign India Team

41% of adland fears AI will stifle creativity

In an industry built on originality, storytelling, and brand expression, the creeping influence of algorithmic solutions is viewed with both curiosity and concern.