value360
Opinion: How technology has changed the marketing landscape?
The author states why marketing communications must be personalised, based on customers’ values and needs, rather than demographics like age and gender
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PR Awards 2021: MSL India bags Entrant of the Year; Mondelez is Brand of the Year
MSL India wins Grand Prix for Dove’s ‘Stop the Beauty Test’; Value360 Communications (three), Genesis BCW (two), Kaizzen (two), Mondelez (two), On Purpose (two), Adfactors PR, Avian WE, BMW Group, Chase India, Consocia Advisory, Edelman, L&T, and Madison PR also among Gold winners
Opinion: How micro-influencers and data-led storytelling redefined a brand manager’s approach post-pandemic
The author explains why the union of data-led storytelling and the role of micro-influencers is here to stay
Opinion: The emergence of micro-influencers and its union with PR
The author suggests ways brands can maximise ROI with the help of this new phenomenon
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