Feb 06, 2019

Roger Federer talks comfort in Uniqlo campaign

Global brand ambassador chills out in stretch denim in new ads.

Aug 02, 2018

Blog: If Sachin Tendulkar bats for Apollo, is the MRF connection too strong?

Is Sachin Tendulkar switching loyalties from MRF to Apollo Tyres?

Jul 24, 2018

Blog: Mercenary or strategist? Federer's choice of Uniqlo over Nike

Roger Federer's move to Uniqlo is akin to moving from Michelin-star gourmet to fast food. But has the champion been astute off-the-court, as he is on it?

Jul 09, 2018

Opinion: Roger Federer, the Nike legacy, and Uniqlo's golden opportunity

The tennis legend's decision to dump Nike for Uniqlo raised eyebrows at Wimbledon last week, but will customers follow the player to the brand? Richard Payne, the director of Sports Marketing Surveys, investigates.

Aug 26, 2010

Why you don’t skip Old Spice , Nike and Replay

Remember when industry analysts started to loudly proclaim the death of TV commercials? Ten years after TiVo sprang onto the scene, TV is not only still here, it is enjoying a renaissance, having been reinvigorated bydigital technology as opposed to cannibalised by it.

Dec 01, 2008

Uniqlo, Cannes organizers call for design ideas

Uniqlo, the Japanese apparel brand which won a Grand Prix in the Titanium and Cyber Lion category at the Cannes Lions 2008, is partnering with the organizers of the annual advertising festival, in an initiative that will invite people from all over the world to design the t-shirt for the festival in 2009. In the Cannes Lions t-shirt Grand Prix competition, previously unpublished designs can be submitted from November 21, 2008 on the site http://ut.uniqlo.com/utcannes/en/.