Global brand ambassador chills out in stretch denim in new ads.
Is Sachin Tendulkar switching loyalties from MRF to Apollo Tyres?
Roger Federer's move to Uniqlo is akin to moving from Michelin-star gourmet to fast food. But has the champion been astute off-the-court, as he is on it?
The tennis legend's decision to dump Nike for Uniqlo raised eyebrows at Wimbledon last week, but will customers follow the player to the brand? Richard Payne, the director of Sports Marketing Surveys, investigates.
Remember when industry analysts started to loudly proclaim the death of TV commercials? Ten years after TiVo sprang onto the scene, TV is not only still here, it is enjoying a renaissance, having been reinvigorated bydigital technology as opposed to cannibalised by it.
Uniqlo, the Japanese apparel brand which won a Grand Prix in the Titanium and Cyber Lion category at the Cannes Lions 2008, is partnering with the organizers of the annual advertising festival, in an initiative that will invite people from all over the world to design the t-shirt for the festival in 2009. In the Cannes Lions t-shirt Grand Prix competition, previously unpublished designs can be submitted from November 21, 2008 on the site http://ut.uniqlo.com/utcannes/en/.
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