She has been running The Media Cafe and The Media Consultants, which she co-founded after leaving Lintas Initiative
Lintas Media Group (Delhi) has bagged the media mandate for Voltas ACs. The size of the account is in the range of Rs 35-40 crores.Commenting on the win, Sudha Natrajan (pictured), president and COO, Lintas Media Group said, "The agency's past record and performance left a positive mark with the client. We look forward to doing some good work on the brand. This is going to be a big year for Voltas and we are confident of being an integral part of the brand's growth story and help the brand scale new heights in gaining superior mindshare."
Following a multi-agency pitch, Religare Enterprises has appointed Lintas Media Group as its media agency-on-record. The account size is upwards of Rs 50 crores.
Lintas Media Group has made major senior level management changes. NP Sathyamurthy has been elevated to the role of president and COO, and will be in charge of the agency's western region operations and its digital collaborative. Sudha Natarajan is taking over as president and COO, in charge of the agency's northern operations, this is in addition to its southern operations and will consequently re-locate to Delhi. Amit Ray will join the group as president with specific charge of the ITC collective and the Kolkata collective.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins