sridhar ramanujam
Oct 11, 2013
'Brand' Sachin: 1998 vs 2013 - A lesson in consistency
While a lot has changed with time, the core remains constant, say marketing practitioners
Jul 28, 2012
Live Issue: Post acquisition, should the name change?
Jagadeesh Krishnamurthy ponders over names of acquired agencies, when they are retained, and for how long
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