sounding board

May 13, 2024

Moment marketing: Get it wrong, and the moment is gone

SOUNDING BOARD: When it comes to jumping on viral trends, cultural moments, and tapping the zeitgeist, how should brands choose their moment? And what happens if you pick the wrong one? Campaign asks industry experts.

Feb 03, 2020

'Phygital' blend becomes key to India's ecommerce race

What's behind the race to blend online ecommerce with offline kirana stores in India, and who will win?