short form video

Influence, interrupted: How India’s creator economy grew up
Jul 09, 2025
Campaign India Team

Influence, interrupted: How India’s creator economy grew up

From content to commerce, influencer marketing in India is maturing into a data-led, tech-sustained, outcome-driven growth engine.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Adobe launches ad making tool for small businesses

1 Adobe launches ad making tool for small businesses

Kia's Sonet embarks on a journey of uncharted thrill

2 Kia's Sonet embarks on a journey of uncharted thrill

WPP's 'pretty grim' profit warning: stock market analysts react

3 WPP's 'pretty grim' profit warning: stock market analysts react

WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

4 WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

Green isn’t a colour — it’s a claim you prove

5 Green isn’t a colour — it’s a claim you prove

Moves and Wins: Week of 07 July

6 Moves and Wins: Week of 07 July

No internet, no problem: AI dials up Bharat

7 No internet, no problem: AI dials up Bharat

Googlies on Google: A curiosity-driven game for search

8 Googlies on Google: A curiosity-driven game for search

Eknath Shinde's message to advertising, marketing and media professionals

9 Eknath Shinde's message to advertising, marketing and media professionals

Influence, interrupted: How India’s creator economy grew up

10 Influence, interrupted: How India’s creator economy grew up