short form video
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Oct 08, 2025
India’s video split: Short clips surge, long form holds ground
As reels dominate daily habits, brands face a sharper choice: use short-form for reach, long-form for trust, or master both together.
Jul 09, 2025
Influence, interrupted: How India’s creator economy grew up
From content to commerce, influencer marketing in India is maturing into a data-led, tech-sustained, outcome-driven growth engine.
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