sean finnegan
Watch SMG's Sean Finnegan in conversation with Campaign India
Sean Finnegan, president and chief digital officer, Starcom MediaVest Group talks to Campaign India about how brands can manage conversations online, and how important it is for brand owners to identify and reward brand evangelists in the online space.He also talks about the digital potential of a market like India, which he believes will profit from the knowledge that developed markets have already gathered on the online space.Watch the interview here.Please be patient while the video buffers.
“Brand evangelists are like allies:” Starcom MediaVest’s Finnegan
Sean Finnegan, chief digital officer, Starcom MediaVest Group spoke about the dichotomy of control that brand owners face in today’s age where technology allows consumers to initiate a two way conversation with brands which comes with its own risks. Finnegan began his presentation with an example of user generated content that was created centered on Coca Cola. The viral is a short spoof on Coke wanting to sell the idea of “their story” to consumers and inviting a character called Dusty to their headquarters in Atlanta.
Starcom MediaVest hires Finnegan as president, chief digital officer
Starcom MediaVest Group has appointed Sean Finnegan as president and chief digital officer for the global media network. Finnegan (pictured) comes from Vibrant where he was chief marketing officer.Finnegan has also worked for OMG Digital as chief executive officer. He began his career as a print planner at BBDO New York, and then shifted to Tribal DDB.
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