rooh afza
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Apr 28, 2025
Shock marketing and sharbat wars: When brands cross the line
With Patanjali co-founder Baba Ramdev’s jab at Rooh Afza sparking a legal and cultural blowback, the marketing world weighs the true cost and value of provocation in brand marketing.
Nov 15, 2017
FCB Ulka bags Rooh Afza, other Hamdard brands
The agency won following a multi-agency pitch
Jun 27, 2013
Rooh Afza promises to make special moments more memorable, launches ‘My Rooh Afza story’
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