Colors looked on course to end the year in the number one position as it totted up 322 GRPs in Week 48 (TAM, HSM, CS 4+), down slightly from their 330 GRP score last week. STAR Plus moved back into the number two slot with 253 GRPs, a nose ahead of Zee at 251 GRPs. Sony at 188 GRPs was almost unchanged. NDTV Imagine dropped to 103 GRPs while SAB was steady at 78 GRPs.Track GECs' performance in 2009:
STAR Plus is back to the no. 1 spot in week 33, delivering 281 GRPs (TAM, CS4+), 3 GRPs ahead of Colors' 278 GRPs. Zee, however, is not far behind, garnering 265 GRPs for the week under consideration. Other numbers include Sony at 130 GRPs, NDTV Imagine at 104 GRPs and Real TV at 8 GRPs.Track GECs' performance in 2009 here:
Take a look at the promos of two of REAL TV's shows -- Sarkar ki Duniya and Poker Face. Watch out for the promos of Vicky ki Taxi and Hindi Hai Hum, over the next few days.For now, watch these:
Why on earth would a new entrant even attempt to enter an overcrowded GEC space at a time like this?It’s already a blood-bath for the existing players. STAR Plus and Colors jostle for the top spot with strategies changing by the hour. STAR Plus, for example, has been running some movies without ad breaks, gaining just enough GRPs to stay ahead of Colors.Colors, meanwhile, has announced a slew of new programs which will, they hope, get them to the psychologically all-important number one slot.
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