predictive analytics
3 days ago
71% of CMOs to invest over $10 million in GenAI annually: Study
83% of CMOs express confidence in GenAI in 2025 compared to 74% in 2023, according to a global survey by BCG.
Sep 18, 2024
AI-led customer engagement platform: A modern-day imperative?
With consumer expectations changing rapidly, traditional martech tools prove inadequate, making CEP a must-have technology for marketers, notes MoEngage’s GM for India and Middle East.
Nov 18, 2020
Edelman launches predictive analytics
The firm says the tools will help clients 'see around corners'
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