Pokkt's cofounders have been given strategic roles within AnyMind Group to ensure a smooth integration.
The focus is now shifting from media buying to audience buying says the author
In the news: ASCI, Media Mantra, Mixed Route Juice, Philips, Pokkt, UC Ads
In the news: Brand David, Machatter, Puretech Digital, Wild Stone, Wizspk, Yaap
In the news: Amazon, DY Works, Publicis Media, Ipca, Pokkt
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins