parle products

Jan 19, 2022

Hide & Seek finds the love that’s been hiding

Mayank Shah, senior category head, Parle Products, speaks about the insight behind the campaign, why marketers should keep clichés at bay and more...

Dec 19, 2016

Zenith bags Parle Products' media business

Account won post multi-agency pitch

Jun 27, 2014

Parle Marie creates bonding over conversations in ‘Apna Circle’

Watch the ad film conceptualised by Everest Brand Solutions here

Dec 23, 2013

Kaccha Mango Bite gets Bachchan to endorse goodness of raw mango, memories of childhood

Watch the ad film conceptualised by Everest Brand Solutions

Dec 04, 2013

Parle Milk Shakti targets the cream category, with Tom & Jerry

Q&A with Mayank Shah, assistant marketing manager, Parle Products

Mar 26, 2013

'We wanted somebody who can talk authoritatively about the brand’

Gold Star ad film featuring Amitabh Bachchan; Q&A with Pravin Kulkarni, GM – marketing, Parle Products