open web

Open web shapes festive ad strategies as costs climb
6 hours ago
Harpreet Singh

Open web shapes festive ad strategies as costs climb

As India’s festive season pushes marketing spend to peak levels, shifting consumer journeys on the Open Web are redrawing brand playbooks.

AI’s web takeover: Who pays when bots swipe content?
Aug 19, 2025
Shailley Singh

AI’s web takeover: Who pays when bots swipe content?

As AI agents slash publisher traffic, the open web’s old economics collapse, forcing a rethink on content control and monetisation models.

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