nostalgia
Old souls, smart tech—the consumer paradox brands can no longer ignore
As technology races ahead, a new kind of consumer is emerging—one who wants smart solutions powered by AI, but also the grounding comfort of rituals, nostalgia and analogue charm, observes FCB Interface's Noor Samra.
Classmate turns study excuses into game time
Ogilvy India’s new campaign shows how the company’s gamified notebooks aim to make kids want to study—no bribes required.
Is your Gen Z nostalgia marketing going off-target?
Many of today's nostalgia marketing campaigns evoke Gen Z memories from a wrong era—a misalignment needing correction, says Consuma founder.
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Can nostalgia-powered marketing make Yas Island India’s go-to getaway?
INSIDE THE AD: Tapping into 'Zindagi Na Milegi Dobara’s' legacy, the entertainment and leisure destination in Abu Dhabi is betting on nostalgia and star power to woo Indian travellers. Will it work?
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Can ads make us feel something, even if they can’t change the world?
The best ads are not just about sales; they resonate deeply with consumers, says the co-founder and creative director of itch.
Blog: Sepia-toned influence - a note on nostalgia in marketing
The author explains why nostalgia is a win win for marketers
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