national payments corporation of india

NPCI builds UPI awareness by showing shopkeepers' FOMO
Feb 24, 2020
Campaign India Team

NPCI builds UPI awareness by showing shopkeepers' FOMO

Watch the films conceptualised by Ogilvy here

Dentsu Media to handle RuPay
Mar 30, 2016
Campaign India Team

Dentsu Media to handle RuPay

Account won following multi-agency pitch

RK Swamy BBDO handles branding duties for NPCI’s RuPay
May 11, 2011
Campaign India Team

RK Swamy BBDO handles branding duties for NPCI’s RuPay

RuPay is an attempt to help bring the multiple benefits of electronic payments to the masses

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