national payments corporation of india

Feb 24, 2020

NPCI builds UPI awareness by showing shopkeepers' FOMO

Watch the films conceptualised by Ogilvy here

Mar 30, 2016

Dentsu Media to handle RuPay

Account won following multi-agency pitch

May 11, 2011

RK Swamy BBDO handles branding duties for NPCI’s RuPay

RuPay is an attempt to help bring the multiple benefits of electronic payments to the masses