mudra
Shaadi, skins and synergy: BGMI’s campaign ups the game
Krafton India turns a gamer couple’s virtual wedding into a cultural campaign, reframing BGMI as a space for real-world connection
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Portfolio Evenings: Breaking bias, building talent
These events aren’t just about showcasing creativity—they’re shaping a more diverse future. By nurturing young talent, the ad industry can finally close its gender gap.
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Phyllis Project: Attempting to rewrite the script for women in advertising leadership
The initiative aims to reshape DEI in APAC, empowering women to thrive in advertising through mentorship, community, and practical training.
Stayfree's move to normalise period talk for all
Conceptualised by DDB Mudra, the ad film encourages parents to talk to their sons about periods from a young age.
Cannes Lions 2016: Sambit’s blog: The writing on the wall
The creative head of DDB Mudra North reflects on the significance of the festival, and learning from Anna Wintour’s talk
DDB Mudra North gets Vineet Kindra as SVP and business partner
He was VP – account management at L&K Saatchi & Saatchi
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