moj
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Microdramas test India’s appetite for stories in 120 seconds
Instagram and homegrown rivals flood the market with bite-sized serials, chasing Gen Z engagement while grappling with uncertain monetisation.
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Why India’s creator economy is becoming every brand’s business
It will influence over $1 trillion in spend by 2030, with brands set to boost creator marketing budgets 1.5 to 3x in the next three years, according to a BCG report.
Meta meltdown: How agencies are coping with social media downtime
SOUNDING BOARD: Campaign explores how the recent Instagram, Facebook, and WhatsApp outage stalled campaigns and has once again sparked debates about over-reliance on these platforms.
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India’s festive shopping revolution: Short videos drive over 47% of consumer choices
A report by ShareChat and Moj found that these engaging clips have ingrained themselves into the daily routines of 81% of Indian consumers, especially those aged 25-44 years.
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Leo Burnett bags top metals at day two of Abby Awards
A total of two Grand Prix, 18 gold, 56 silver, and 70 bronze metals were awarded at the event.
MX TakaTak and Moj announce merger
The two platforms will now be controlled by ShareChat
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