mogae media

Jul 28, 2021

“TV can’t carry on like this,” say experts on Sony’s ‘split-screen’ Olympics ads

Industry experts feel that Sony's ‘split-screen’ TVCs during the Olympics are setting a bad precedent for advertising and television broadcast

May 03, 2021

No pressure and expectations: Sandeep Goyal on round 2.0 at Rediffusion

Goyal, who has acquired Rediffusion and Everest, and taken over as MD, speaks with Campaign India on how he looks to approach the new chapter

May 02, 2021

Sandeep Goyal to acquire Rediffusion

The deal includes Everest Brand Solutions

Mar 30, 2021

Blog: What brands can take away from the Google Year in Search report 2020

The author states that ideas from the Google Search Report may appear deceptively simple, but are really a compass pointing smart strategists in the direction of consumer thinking

Mar 29, 2021

Blog: Google's two Indias - India 1 versus India 2

In the second of a three part series, the author delves deeper into Google's Search Report 2020

Mar 25, 2021

Blog: Google's year in search report 2020 - the year we asked more 'why' then 'what'

In the first of a three-part series, the author looks at five very important search clusters with reference to marketing and consumers