millennials
RIP Gen Z, Millennial, Boomer: Is it time for the marketing industry to ditch generational labels?
Leading think tank The Pew Research Center has announced it will stop using generational terms like 'Gen Z' to describe different cohorts of society, but should marketers follow?
Gen Z and millennials seek diverse voices in audio: Spotify report
Spotify’s Culture Next report surveyed 9,000 Gen Z and millennial respondents and conducted interviews with more than 40 people in 18 markets
North India has the largest gap in aspiration for wealth: Bankbazaar
The latest results of the Bankbazaar Aspiration Index is out. This is what it unveils
Blog: Rich kid, poor kid - Part 4
In this blog a corporate lawyer, a corporate consultant, a dentist and a CSR Consultant share their experiences
Blog: Rich kid, poor kid - Part 3
In this part of the continuing series on millennials, a lawyer, an ad man, a film producer and a corporate executive voice their views
Blog: Rich Kid Poor Kid - Part 2
In response to the author's article last week, the millennials respond in full strength. Let's hear it straight from them.
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