media fragmentation
Sep 09, 2025
Creativity, not cost-cutting, emerges as agencies’ test
With consolidation rising and ROI under strain, agencies face pressure to return to bold ideas while navigating AI and budget controls.
Apr 09, 2015
Goafest 2015: ‘Consumers are deeply invested in content because their online reputation depends on it’: D Shivakumar
The PepsiCo chairman urged the audience to rethink marketing in his address to kick off the Industry Conclave on day one
Nov 03, 2011
AdAsia 2011: “Come up with ideas that can be advertised and not advertising ideas”: Bob O’Leary
Bob O’Leary moderated a session on media fragmentation with Kelly Clarke and Mainardo De Nardis
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