media fragmentation

Apr 09, 2015

Goafest 2015: ‘Consumers are deeply invested in content because their online reputation depends on it’: D Shivakumar

The PepsiCo chairman urged the audience to rethink marketing in his address to kick off the Industry Conclave on day one

Nov 03, 2011

AdAsia 2011: “Come up with ideas that can be advertised and not advertising ideas”: Bob O’Leary

Bob O’Leary moderated a session on media fragmentation with Kelly Clarke and Mainardo De Nardis