in-depth
Opinion: About awards, agencies and the ad business
"China and India will record the strongest ad spend growth among the BRIC countries"
Profile: “There are no readymade answers in digital”
Talks about the need for marketers to embark on their own digital journey
Creativity is back on the boardroom agenda, says Richard Pinder
Campaign India's Bindu Nair Maitra caught up with Publicis Worldwide's chief operating officer Richard Pinder to find out his views on the festival this year, among other things.
India's one of the most important places to be, says Bob Greenberg
Bob Greenberg, chairman, chief executive officer and global chief creative officer of R/GA spoke to Campaign India's deputy editor Bindu Nair Maitra in Cannes about the agency's expansion plans and more. On how R/GA is different
Uday Shankar's interview with Campaign India
It’s ten years since STAR Plus went Hindi, and, with the celebrations, a new identity and positioning has been revealed. Campaign India’s Anant Rangaswami met Star India CEO Uday Shankar to understand the need for change and the implications What is the need you felt for the change? More than one reason. First and foremost, STAR Plus, which went on to become an all-Hindi channel which is really successful, hasn’t had the time or even the need to look back and re-examine itself.
Use digital delivery to target: Irwin Gotlieb
So says Group M's Global CEO Irwin Gotlieb in a freewheeling conversation with Campaign India editor Anant Rangaswami, when he spoke about global and local trends and challenges.
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