Jan 28, 2013

Horlicks Promind celebrates the ‘inventor’ in children

GlaxoSmithKline Healthcare has released a commercial for its newly launched drink Horlicks Promind.

Feb 21, 2011

JWT creates character "Scientist Bhaskar" in new Foodles campaign

WATCH the TVC for Horlicks' instant noodles brand

Jan 18, 2011

Grey Delhi to handle creative duties for Crocin in India

Following Panadol's (Crocin in India) appointment of Grey to handle the global creative duties, the India business has moved to Grey Delhi.

Jan 07, 2011

Grey bags GSK's oral care brand Sensodyne

The company plans to invest close to Rs 25 crore for the launch phase of Sensodyne.

Oct 30, 2008

GSK taps modern retail to power Boost's re-launch

GlaxoSmithKline Consumer Healthcare (GSKCH) has tapped modern retail to support the re-launch of its malt based health drink, Boost.The new-look Boost, with new packaging and design, will also be supported by a fresh brand campaign 'More I Play, More I Learn', re-iterating the importance of sports in teaching valuable lessons that help make one a winner in life. 

Oct 24, 2008

Horlicks in hot water

An ad for Horlicks in Bengali, broadcast in the UK by a Nepali TV channel, has been banned by the Advertising Standards Authority.The ad featured a challenge which showed two different groups of children, one which was given Horlicks, and one which was not.The ad depicted experts claiming the children given the malt drink became "taller, stronger and sharper".The ASA said: "Because we had seen no evidence to substantiate the claims, we considered that the ad was misleading and that Nepali TV should not have broadcast it in the UK."