GlaxoSmithKline Healthcare has released a commercial for its newly launched drink Horlicks Promind.
WATCH the TVC for Horlicks' instant noodles brand
Following Panadol's (Crocin in India) appointment of Grey to handle the global creative duties, the India business has moved to Grey Delhi.
The company plans to invest close to Rs 25 crore for the launch phase of Sensodyne.
GlaxoSmithKline Consumer Healthcare (GSKCH) has tapped modern retail to support the re-launch of its malt based health drink, Boost.The new-look Boost, with new packaging and design, will also be supported by a fresh brand campaign 'More I Play, More I Learn', re-iterating the importance of sports in teaching valuable lessons that help make one a winner in life.
An ad for Horlicks in Bengali, broadcast in the UK by a Nepali TV channel, has been banned by the Advertising Standards Authority.The ad featured a challenge which showed two different groups of children, one which was given Horlicks, and one which was not.The ad depicted experts claiming the children given the malt drink became "taller, stronger and sharper".The ASA said: "Because we had seen no evidence to substantiate the claims, we considered that the ad was misleading and that Nepali TV should not have broadcast it in the UK."
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