gen z
Navigating Gen Z: Balancing tech, tradition, and identity in a connected world
By integrating cultural components into their communication and offerings, brands can foster a feeling of familiarity and rapport with Gen Z, opines Himani Pundir of Quantum.
RIP Gen Z, Millennial, Boomer: Is it time for the marketing industry to ditch generational labels?
Leading think tank The Pew Research Center has announced it will stop using generational terms like 'Gen Z' to describe different cohorts of society, but should marketers follow?
95% of Indian Gen Z are interested in AR shopping: Snapchat
The report decodes the identity, communication, commerce, and connection trends of India’s Gen Z
Opinion: Understanding Gen Z in India
Indians born between 1997 and 2010 differ both from the western conception of Gen Z consumers and from each other, depending on where and how they live
Gen Z and millennials seek diverse voices in audio: Spotify report
Spotify’s Culture Next report surveyed 9,000 Gen Z and millennial respondents and conducted interviews with more than 40 people in 18 markets
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Gen Z relies on non-traditional sources for healthcare information
A US study by Mediahub reveals social media has become the most trusted source for healthcare information
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