Raahil Chopra gives a thumbs up to big brands endorsing sports
Force India has announced its partnership with MTV for a new reality show, titled 'MTV Force India The Fast and the Gorgeous'. The show is a hunt for speed divas for India's F1 team. The show was announced by Dr. Vijay Mallya and actress Deepika Padukone.
Force India and Zapak have partnered to launch the Force India and Zapak Speed Challenge. The initiative has been undertaken to invite all online gaming enthusiasts to race for pole position, as they clock their best scores at various races. Present at the launch cricketer Zaheer Khan and actress Jiah Khan.
Force India has signed a long term deal with McLaren Applied Technologies and Mercedes Benz HighPerformanceEngines. This follows its split with engine supplier Ferrari. The deal includes supply of gearboxes, hydraulic systems and Mercedes-built engines from McLaren. McLaren will also lend operational support and provide the team with the new kinetic engine recovery system (KERS).
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