esports
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Ban, brand, or bust? When the house calls game over
SOUNDING BOARD: Will the Promotion and Regulation of Online Gaming Bill, 2025 choke one of India’s most lucrative digital sectors, or set the stage for a cleaner, more balanced future?
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Which game level is the Indian eSports industry at?
Honchos of the eSports and gaming industry speak about the growth and future of the industry, and what it means for brands, both relevant and non-relevant
Lowe Lintas bags Onmo's global creative mandate
Agency's Bengaluru office will handle the account
After Manchester United and Sachin Tendulkar tie-ups, Apollo Tyres turns to esports for rural consumers
Apollo Tyres' Satish Sharma, president, Asia Pacific, Middle East and Africa, and Remus D’Cruz, head of sports marketing, discuss how the brand has looked at traditional sporting properties as well as esports to attract audiences
Pandemic helped gaming industry spur a revenue surge of 20% in 2020: Essence study
The report aims to help brands understand the full scale of the opportunities in gaming
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