entertainment
CTV’s big picture: Small screens are getting left behind
As India’s CTV adoption grows 30–35% yearly, Tonic Worldwide’s senior vice president for media and martech notes that why marketers must recalibrate their plans to woo high-value audiences in untapped regions.
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India’s big creative pitch: Now streaming to the world
WAVES 2025 was less summit, more sales deck—India positioned as the next global content factory, so who’s buying the dream?
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India’s creator economy meets Adobe’s global agenda at WAVES 2025
From in-housing to automation, its WAVES push forces marketers and creative shops to rethink their value in an AI-first content economy.
A tale of two campaigns: Borrowing from the past without looking at recent history?
It is easy to get trapped in nostalgia. But Famous Innovations’ creative head cautions that brands and agencies need to maintain a fine line between cultural tribute and creative redundancy.
WPP invests in Stability AI
Stability AI’s models and workflows to be integrated with WPP’s AI-driven operating system, WPP Open, to help it transform visual content creation.
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Green Gold, TG Entertainment partner for Tom Gates licensing
Duo to bring the animation films and merchandise based on Tom Gates, a book series by Liz Pichon to India.
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