coca-cola
Weekend Fun 2: Eid Mubarak!
Watch a collection of the best work from Bangladesh, the Middle East and Pakistan this Ramadan
Cannes Lions 2015: ‘Bravery is resisting the status quo’: Coca Cola’s Wendy Clark
The head of strategic marketing spoke to the Young Lions on day four of the festival
Coca-Cola's Wendy Clark on the 'artificial divide' between creativity and effectiveness
In pursuing effectiveness, brands and agencies often disconnect creativity from the process - and marketing testing and measurement tools are partly to blame. This divide must be bridged, Wendy Clark argues in the third of our series on creative effectiveness
FIFA scandal: How sponsors are faring in public perception
FIFA scandal: How sponsors are faring in public perception
Coca-Cola helps newlyweds connect, with first taste of togetherness
Watch the film conceptualised by McCann Erickson here
IAA Retrospect & Prospects: Of 'constructive discontent', collaboration. consistency and higher purpose
Coca-Cola's Venkatesh Kini spoke on how the brand is navigating the changing communication landscape
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
