chlorophyll

Sheth Group's orange dot mystery reveals a fresh rebrand
Aug 05, 2024
Vinita Bhatia

Sheth Group's orange dot mystery reveals a fresh rebrand

Revving up for its public listing, the realty company’s mysterious campaign reveals a flashy rebrand and a target of INR 3,000 crore in FY24-25.

'The psychological ownership of your brand has shifted': Campaign India Webinar
Apr 30, 2019
Campaign India Team

'The psychological ownership of your brand has shifted': Campaign India Webinar

Kiran Khalap hosted a Webinar last week to decipher who owns the brand

When the Aussies met Cossie
Jul 25, 2017
Campaign India Team

When the Aussies met Cossie

It was at a meeting of the independents when chlorophyll's Kiran Khalap came up with this idea. What were the learnings?

Opinion: Client-agency Valentines: a 4X4 drive
Feb 16, 2017
Kiran Khalap

Opinion: Client-agency Valentines: a 4X4 drive

There are multiple hues in a client agency colour palette. The author analyses some of them

R.I.P. Anand Halve
Nov 23, 2016
Campaign India Team

R.I.P. Anand Halve

The co-founder of Chlorophyll is no more

Opinion: The opportunity cost of chasing global recognition
Aug 05, 2015
Gokul Krishnamoorthy

Opinion: The opportunity cost of chasing global recognition

Don't dilute my Old Monk because you want it to expand, says the author

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