branding
The CMO's MO: Policybazaar's Sai Narayan on why gender parity in the financial industry matters
The head of marketing also shares his aspirations to tap into opportunities in 'Bharat beyond the metros', reposition the sentiment of gratification when purchasing insurance, and why perception is key to being a modern CMO
The CMO's MO: Work culture is the freedom to critique - Nitin Mehta
Bharti Axa's chief customer officer and head – marketing, digital and online sales underlines the need to break free from 'made-to-order working cultures' while highlighting the 'rampant mis-selling' in the insurance sector that needs to be curbed
The Body Shop: Mourn its passing but celebrate its impact
So, The Body Shop, one of the pioneers of a better way to do business, has gone to the wall. It doesn't mean its impact won't be left behind, opines Amanda Powell-Smith
The CMO's MO: The single biggest opportunity is the premiumisation trend - Swati Rathi
Godrej Appliances' head of marketing, who has been with the company for 18 years, delves into her convictions, the brand's tangible commitment to sustainability, and unveils the guiding marketing principles that fuel her passion, all while sharing her personal journey with Indian classical music
Bigbasket weaves together an endearing tale of enduring love
Watch the film conceptualised by Humour Me here
Brand ambassador round-up: Week of 12 February
Read about who has signed the likes of Kartik Aaryan, Ajay Devgn, Tamannaah Bhatia and Ravi Kishan
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